The Challenge

A Series A fintech startup had achieved product-market fit but struggled to scale beyond $5M ARR. They faced operational bottlenecks, unclear go-to-market strategies, and investor pressure to demonstrate scalable growth patterns required for Series B funding and eventual IPO readiness.

Why We Were Chosen

The startup’s board recognized they needed experienced guidance to navigate the complex transition from startup to scale-up. Zoka Consultancy was selected for our track record in growth acceleration and our understanding of both operational scaling and investor expectations.

Our Approach

We identified high-impact growth opportunities through detailed market analysis and customer segmentation. Our team optimized their go-to-market strategy, built scalable operational processes, and established performance metrics aligned with investor requirements. We worked closely with the leadership team to implement systems that could support rapid expansion.

Results Delivered

The growth acceleration program delivered exceptional results, accelerating revenue growth from $5M to $18M ARR within 14 months while building scalable processes that supported 300% team growth without operational breakdown. Simultaneously, we reduced customer acquisition costs by 35% while improving retention rates, creating a sustainable growth engine. These achievements positioned the company for successful Series B funding and established a clear IPO readiness roadmap that exceeded investor expectations.